About Us

Pioneering Amazon
Success

Where algorithmic innovation meets marketplace mastery to drive 7-8 figure brand growth

Meet the Team

Dr. Ellis Whitehead

Dr. Ellis Whitehead

Co-Founder — Data Science & Algorithms

Ellis's algorithmic innovations became foundational to the entire Amazon research tool ecosystem. His work at Jungle Scout gave birth to the data-driven approaches that sellers across the industry now take for granted, bringing academic rigour to marketplace performance.

PhD Automation & Data Science Jungle Scout Core Algorithms First Sales Estimation Algorithm AI & Statistics Scalable PPC Automation Product Scoring Systems
Danny McMillan

Danny McMillan

Co-Founder — Strategy & Community

Danny brings deep marketplace connections, proven ranking strategies, and a sharp focus on what drives real results versus vanity metrics. His early experimentation with Sponsored Product ads in 2015 laid the foundation for what the industry now knows as ranking campaigns.

1,000+ Podcast Episodes 7 Consecutive Sell-Outs Ranking Campaigns Pioneer (2015) A9 Algorithm Expert BDSS Dream 100 Data Dive & CURV Tools Founder

Our Story

In 2017, at an Amazon seller event in Germany, two visionaries met who would reshape how advanced brands approach marketplace advertising. Danny McMillan, already recognised as a leading voice in the Amazon community, encountered Dr. Ellis Whitehead, whose academic background in data science complemented his proven track record in building scalable systems.

The partnership proved immediately powerful. Ellis contributed a deep understanding of algorithmic development and the technical expertise behind some of Jungle Scout's foundational algorithms. Danny brought extensive marketplace connections, strategic vision and, most importantly, his pioneering work in ranking campaigns that had already begun transforming Amazon optimisation.

What started as a shared frustration with the gap between available data and actionable insight became the core philosophy behind everything Databrill builds.

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"Sellers didn't need more data.
They needed better decisions."
Programmer running AI cognitive computing tech on laptop

What Sets
Us Apart

Databrill represents the intersection of academic rigour and real-world marketplace expertise. Unlike competitors who rely on manual bid changes and generic tools, we've developed proprietary technology with algorithmic precision. Our focus on algorithmic innovation combined with strategic insight means we deliver sustainable results — not short-term wins.

We don't just adapt to Amazon's evolution — we help shape it. From pioneering ranking campaigns in 2015 to building sophisticated business intelligence systems today, Databrill has consistently stayed ahead of marketplace changes by focusing on core principles: better decisions, real results, and sustainable profitability.

Ready to Transform Your
Amazon Performance?

Join the 7-8 figure brands who trust Databrill's proven combination of algorithmic innovation and strategic expertise.

GET STARTED TODAY →